00398nam a2200121Ia 4500003000400000005001700004008004100021040001800062041000800080100004700088245010500135260003600240OSt20260123123329.0211028s2016    xx            000 0 und d  cAIMIT LIBRARY  aeng  aIsac, Princeton; Kudtarkar, Ravi.g1416112  aStudy on the effectiveness of sales promotional activities with special reference to brand factory /  aMangalorebRavi Kudtarkarc2016