00423nam a2200121Ia 4500003000400000005001700004008004100021040001800062041000800080100004500088245012700133260004100260OSt20260401095829.0211028s2011    xx            000 0 und d  cAIMIT LIBRARY  aeng  aSreekanth V;Krishnan K, Renjith.g916111  aA study on consumer prefererence towards apparel brands and designing new promotional strategies for mega mart Mangalore /  aMangalorebKrishnan K, Renjithc2011