00432nam a2200121Ia 4500003000400000005001700004008004100021040001800062041000800080100005600088245012500144260004100269OSt20260113160835.0211028s2011    xx            000 0 und d  cAIMIT LIBRARY  aeng  aMenezes, Sony Laetitia;Krishnan K, Renjith.g916110  aA study on consumer preference towards apparel brands and designing new promotional strategies for mega mart Mangalore /  aMangalorebKrishnan K, Renjithc2011