00420nam a2200121Ia 4500003000400000005001700004008004100021040001800062041000800080100004400088245012500132260004100257OSt20260401090516.0211028s2011 xx 000 0 und d cAIMIT LIBRARY aeng aManjunatha;Krishnan K, Renjith.g916092 aA study on consumer preference towards apparel brands and designing new promotional strategies for mega mart Mangalore / aMangalorebKrishnan K, Renjithc2011