00411nam a2200121Ia 4500003000400000005001700004008004100021040001800062041000800080100004400088245012100132260003600253OSt20260331141900.0211028s2011 xx 000 0 und d cAIMIT LIBRARY aeng aDaimane, Anitha;Achar, Sumitha.g916042 aTo design the strategies to reduce the advertisement cost without impacting the sales of Reliance trends Mangalore / aMangalorebAchar, Sumithac2011