TY  - BOOK
AU  - Kumar G C, Naveen;Shanbhag, Santhosh.
TI  - Consumer awareness towards products of ICICI- prudential in Shimoga city
U1  - 658.8 KUMN 
PY  - 2008///
PB  - Shanbhag, Santhosh
KW  - Marketing
ER  -