TY  - BOOK
AU  - Menezes, Alan Johnson;Achar, Sumitha.
TI  - Impact of newspaper advertisements on consumer buying behavior in Mangalore city: a study with reference to magnum intergraphics pvt ltd
U1  - 658.8 MENA 
PY  - 2008///
PB  - Achar, Sumitha
KW  - Marketing
ER  -