00471nam a2200157Ia 4500003000400000005001700004008004100021040001800062041000800080082001500088100004900103245010900152260002400261600001400285650001400299OSt20260325103726.0211028s2006 xx 000 0 und d cAIMIT LIBRARY aeng a658.8 LAKS aLakshminarayana B V;Frank, Edmund.g40911096 aAdvertisement impact on buying behaviour: a study with reference to the branded pens in Mangalore city / bFrank, Edmundc2006 aMarketing aMarketing