Lakshminarayana B V;Frank, Edmund. <br/><br/>
Advertisement impact on buying behaviour: a study with reference to the branded pens in Mangalore city / 

 -  Frank, Edmund  2006 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LAKS