02143cam a2200313 i 4500 20250519102527.0 170922s2019 nyu b 001 0 eng 2017037515 9789353069834 DLC eng DLC rda DLC pcc 658.8342 SCHL 12th Schiffman, Leon G. author. 1816 Consumer behavior / By Leon G. Schiffman ; Joe Wisenblit and S. Ramesh Kumar. 12th ed. New York : Pearson , 2019. xxix, 478p.; 29 cm PB With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing. Includes bibliographical references (pages 405-431) and index. Market segmentation and real time bidding 1817 Consumer perception and positioning 1818 Consumer perception and positions 1819 Consumer attitude formation and change Wisenblit, Joseph, author. 1820 Kumar, S Ramesh. author 1821 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 12th 658.8342 SCHL 216701 216701 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2021-10-22 899.00 2997-19/10/2021 9 658.8342 SCHL MBA14233 2026-05-23 00:00:00 2025-02-19 4 719.00 2021-10-26 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2021-10-22 Biblios Book Point 899.00 2997-19/10/2021 1 658.8342 SCHL MBA14234 2026-05-23 00:00:00 2022-11-05 5 719.00 2021-10-26 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2021-10-22 899.00 2997-19/10/2021 4 658.8342 SCHL MBA14235 2026-05-23 00:00:00 2025-10-10 719.00 2021-10-26 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2021-10-22 899.00 2997-19/10/2021 4 658.8342 SCHL MBA14236 2026-05-23 00:00:00 2023-02-06 719.00 2021-10-26 BK 0 0 ddc 0 3 MBA AIMIT AIMIT CB 2021-10-30 899.00 2997-19/10/2021 0 658.8342 SCHL MBA14237 2025-07-21 00:00:00 719.00 2021-10-30 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2022-03-24 Biblios Book Point 899.00 Bill no:6628; Bill dt:2022-03-23 4 658.8342 SCHL MBA14395 2026-05-23 00:00:00 2023-03-06 719.00 2022-04-05 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2022-03-24 Biblios Book Point 899.00 Bill no:6628; Bill dt:2022-03-23 3 658.8342 SCHL MBA14396 2026-05-23 00:00:00 2025-10-04 719.00 2022-04-05 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2022-03-24 Biblios Book Point 899.00 Bill no:6628; Bill dt:2022-03-23 3 658.8342 SCHL MBA14397 2026-05-23 00:00:00 2025-11-22 719.00 2022-04-05 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2022-03-24 Biblios Book Point 899.00 Bill no:6628; Bill dt:2022-03-23 1 658.8342 SCHL MBA14398 2026-05-23 00:00:00 2022-12-15 719.00 2022-04-05 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2022-03-24 Biblios Book Point 899.00 Bill no:6628; Bill dt:2022-03-23 6 658.8342 SCHL MBA14399 2026-05-23 00:00:00 2025-10-03 719.00 2022-04-05 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2023-02-22 Biblios Book point 1000.00 Bill no:7894; Bill dt:2023-02-15 8 658.8342 SCHL MBA14518 2026-05-23 00:00:00 2025-11-03 800.00 2023-02-20 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2023-02-22 Biblios Book point 1000.00 Bill no:7894; Bill dt:2023-02-15 3 658.8342 SCHL MBA14519 2026-05-23 00:00:00 2025-11-24 800.00 2023-02-20 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2021-10-22 Biblios Book Point 1075.00 Bill.no:7262;Bill dt2025.03.06 3 658.8342 SCHL MBA15136 2026-05-23 00:00:00 2025-11-17 834.60 2025-05-19 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2021-10-22 Biblios Book Point 1075.00 Bill.no:7262;Bill dt2025.03.06 1 658.8342 SCHL MBA15137 2026-05-23 00:00:00 2025-11-22 834.60 2025-05-19 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2021-10-22 Biblios Book Point 1075.00 Bill.no:7262;Bill dt2025.03.06 1 658.8342 SCHL MBA15138 2026-05-23 00:00:00 2025-09-09 834.60 2025-05-19 BK