01860cam a2200265 i 450000500170000000800410001701000170005802000180007504000280009304200080012108200240012910000320015324500830018525000130026826400330028130000280031450009560034250400670129865000460136565000410141165000380145265400430149070000320153370000290156520250519102527.0170922s2019    nyu      b    001 0 eng    a  2017037515  a9789353069834  aDLCbengcDLCerdadDLC  apcc00a658.8342 SCHL212th1 aSchiffman, Leon G.eauthor.10aConsumer behavior /cBy Leon G. Schiffman ; Joe Wisenblit and S. Ramesh Kumar.  a12th ed. 1aNew York :bPearson ,c2019.  axxix, 478p.;c29 cmbPB  aWith a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.  aIncludes bibliographical references (pages 405-431) and index. 0aMarket segmentation and real time bidding 0aConsumer perception and  positioning 0aConsumer perception and positions  2Consumer attitude formation and change1 aWisenblit, Joseph,eauthor.1 aKumar, S Ramesh.eauthor