TY  - BOOK
AU  - STANTON (William J);ETZEL (Michael J);WALKER (Bruce J)
TI  - Fundamentals of marketing
SN  - 0-07-0113561-8
U1  - 658.8 STAF 
PY  - 1994///
CY  - New York
PB  - McGraw Hill Inc
ER  -