TY  - BOOK
AU  - CRAVENS (David W);LAMB (Charles W)
TI  - Strategic marketing management cases and applications Ed 3
SN  - 0-256-07898-X
U1  - 658.8 CRAS 
PY  - 1990///
CY  - Boston
PB  - Irwin
KW  - Management
KW  - Marketing Management
ER  -