CRAVENS (David W);LAMB (Charles W) <br/><br/>
Strategic marketing management cases and applications Ed 3 

 - 3 
 - Boston  Irwin  1990 
 - xviii,742  HB 
<br/><br/><label>ISBN: </label>0-256-07898-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 CRAS