TY  - BOOK
AU  - RUSSELL (Thomas);VERRILL (Glenn)
TI  - Otto Kleppners advertising procedure Ed 9
SN  - 0-13-643255-7
U1  - 659.1 RUSO 
PY  - 1986///
CY  - London
PB  - Prentice Hall
KW  - Advertising
KW  - Marketing Management
ER  -