TY  - BOOK
AU  - McDANIEL (Carl);GATES (Roger)
TI  - Contemporary marketing research Ed.3
SN  - 0-314-06122-3
U1  - 658.83 MCDC 
PY  - 1996///
CY  - New York
PB  - West publishing Co.
KW  - Marketing Management
KW  - Marketing Research
ER  -