TY  - BOOK
AU  - KINNEAR (Thomas C);BERNHARDT (Kenneth L)
TI  - Principles of marketing Ed.3
SN  - 0-673-38565-5
U1  - 658.8 KINP 
PY  - 1990///
CY  - London
PB  - Scott, Foresman & Co
KW  - Marketing Management
ER  -