TY  - BOOK
AU  - PARRY (Mark E)
TI  - Strategic marketing management: Means end approach
SN  - 0-07-048688-3
U1  - 658.8 PARS 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Management
KW  - Marketing Management
ER  -