PARRY (Mark E) <br/><br/>
Strategic marketing management  Means end approach 

 - New Delhi  Tata McGraw-Hill Publishing Company Ltd.  2002 
 - ix,275  HB 
 - McGraw-Hill executive MBA series .
<br/><br/><label>ISBN: </label>0-07-048688-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PARS