TY  - BOOK
AU  - Zikmund William G
AU  - Michael Damico
TI  - Marketing Ed 4
SN  - 0314011323
U1  - 658.8 ZIKM 
PY  - 1993///
CY  - New York
PB  - West publishing Co.
KW  - Management
KW  - Marketing Management
ER  -