Zikmund William G <br/><br/>
Marketing Ed 4 

 - 4 
 - New York  West publishing Co.,  1993 
 - xl,797,R-16  HB 
<br/><br/><label>ISBN: </label>0314011323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 ZIKM