DAVIES (John M) <br/><br/>
Essential guide to database marketing 

 - London  McGraw Hill Book Company  1992 
 - x,239  HB 
 - John Fraser Robinson direct marketing series .
<br/><br/><label>ISBN: </label>0-07-707157-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 DAVE