TY  - BOOK
AU  - TULL (Donald S) and HAWKINS (Del I)
TI  - Marketing research: measurement and method
SN  - 8120309618
U1  - 658.83 TULM 
PY  - 1997///
CY  - ND
PB  - Prentice-Hall of India Private Limited
KW  - Marketing Management
ER  -