TY  - BOOK
AU  - RIES (Al) and TROUT (Jack)
TI  - The 22 immutable laws of marketing violate them at your own risk
SN  - 0887306667
U1  - 658.8 RIET 
PY  - 1994///
CY  - USA.
PB  - Harper Business, Harper Collins Publishers.
KW  - Marketing Management
ER  -