RIES (Al) and TROUT (Jack) <br/><br/>
The 22 immutable laws of marketing violate them at your own risk. 

 - USA.  Harper Business, Harper Collins Publishers.,  1994 
 - xii,143  PB 
<br/><br/><label>ISBN: </label>0887306667 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RIET