BOYD (Harper W) and others <br/><br/>
Marketing research: text and cases. Ed 7. 

 - 7 
 - Delhi.  All India Traveller Book Seller,  1996 
 - xv,816  PB 
<br/><br/><label>ISBN: </label>8185386056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.83 BOYM