TY  - BOOK
AU  - V S Ramaswamy 
AU  - RAMASWAMY (V S)
AU  - NAMAKUMARI (S)
ED  - S Namakurmari
TI  - Marketing management planning inplementation and control
U1  - 658.8  23
PY  - 2000///
CY  - Macmillan India Limited
PB  - New Delhi
KW  - Marketing Management
KW  - Indian Marketing Environment
KW  - Economic Policies
KW  - Marketing Research
ER  -