TY  - BOOK
AU  - NEELAMEGHAM (S)
TI  - Marketing in India: cases and readings. Ed 17
SN  - 0706995422
U1  - 658.8 NEEM 
PY  - 1997///
CY  - New Delhi.
PB  - Vikas Publishing House Pvt Ltd.
KW  - Marketing Management
ER  -