CRAVENS (David W) and WOODRUFF (Robert B) <br/><br/>
Marketing. 

 - Massachusetts.  Addison-Wesley  1986 
 - xxiii,818  HB 
<br/><br/><label>ISBN: </label>0201108402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 CRAM