WESTING (J Howard) and ALBAUM (Gerald) <br/><br/>
Modern marketing thought. Ed 2. 

 - 2 
 - London.  The Macmillan Co.  1969 
 - x,533  PB 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 WESM