<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00445nam a2200181Ia 4500</leader>
  <controlfield tag="008">210719s1984    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0070609071</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8 STAF</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">STANTON (William J)</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Fundamentals of marketing. Ed 7.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London.</subfield>
    <subfield code="b">McGraw Hill Co.</subfield>
    <subfield code="c">1984</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxii,697</subfield>
    <subfield code="b">HB</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="c">Rs</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing Management</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">212410</subfield>
    <subfield code="d">212410</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Management</subfield>
    <subfield code="a">AL</subfield>
    <subfield code="b">AL</subfield>
    <subfield code="d">1995-10-27</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 STAF</subfield>
    <subfield code="p">D00506</subfield>
    <subfield code="r">2021-07-19 00:00:00</subfield>
    <subfield code="w">2021-07-19</subfield>
    <subfield code="y">DB</subfield>
  </datafield>
</record>
