TY  - BOOK
AU  - GUILTINAN (Joseph P) and PAUL (Gordon W)
TI  - Marketing management: strategies and programs
SN  - 0070489203
U1  - 658.8 GUIM 
PY  - 1982///
CY  - London.
PB  - McGraw Hill Book Co.
KW  - Marketing Management
ER  -