GUILTINAN (Joseph P) and PAUL (Gordon W) <br/><br/>
Marketing management: strategies and programs. 

 - London.  McGraw Hill Book Co.  1982 
 - xvi,412  HB 
<br/><br/><label>ISBN: </label>0070489203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 GUIM