TY  - BOOK
AU  - HOLLOWAY (Robert J) and HANCOCK (Robert S)
TI  - Marketing in a changing environment. Ed 2
SN  - 0471407097
U1  - 658.8 HOLM 
PY  - 1973///
CY  - London.
PB  - John Wiley and Sons
KW  - Marketing Management
ER  -