JAIN (Subhash C) <br/><br/>
Marketing planning and strategy. Ed 2. 

 - 2 
 - W Chicago.  South-Western Publishing Co.,  1985 
 - xiv,912  HB 
<br/><br/><label>ISBN: </label>0538191309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 JAIM