TY  - BOOK
AU  - SHETH (Jagdish N) and GARRETT (Dennis E)
TI  - Marketing management: a comprehensive reader
SN  - 0538192305
U1  - 658.8 SHEM 
PY  - 1986///
CY  - Ohio.
PB  - South-Western Publishing Co.
KW  - Marketing Management
ER  -