SHETH (Jagdish N) and GARRETT (Dennis E) <br/><br/>
Marketing management: a comprehensive reader. 

 - Ohio.  South-Western Publishing Co.,  1986 
 - x,1026  PB 
<br/><br/><label>ISBN: </label>0538192305 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 SHEM