BERGENDORFF (Fred L) and others <br/><br/>
Broadcast advertising and promotion. 

 - New York  Communication Arts Books  1983 
 - x,449  PB 
<br/><br/><label>ISBN: </label>803808011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.2 BERB