KOTLER (Philip) <br/><br/>
Principles of marketing. Ed 3. 

 - 3 
 - New Delhi.  Prentice-Hall of India Private Limited  1987 
 - xxiv,774  PB 
<br/><br/><label>ISBN: </label>0876924526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTP