TY  - BOOK
AU  - SHETH (Jagadish N);SISODIA (Rajendra S)
TI  - Four A s of marketing: creating value for customers, companies and society
SN  - 978-0-415-89835-5
U1  - 658.8 SHEF 
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Management
KW  - Marketing Management
ER  -