SHETH (Jagadish N);SISODIA (Rajendra S) <br/><br/>
Four A s of marketing: creating value for customers, companies and society 

 - New York  Routledge  2013 
 - xiv,209  PB 
<br/><br/><label>ISBN: </label>978-0-415-89835-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 SHEF