Capon, Noel;Singh, Siddharth Shekhar. Managing marketing: a concise approach Concise approach - 1 - New Delhi Wiley Dreamtech Pvt Ltd 2015 - xxvii,449,E23,G30 ISBN: 9788126548521 Subjects--Topical Terms: Marketing Management Dewey Class. No.: 658.8 CAPN