TY  - BOOK
AU  - D'Cruz, Premilla.
TI  - Thinking creatively at work: source book 
SN  - 9788178298535
U1  - 658.4094  1
PY  - 2008///
CY  - New Delhi
PB  - Response Books
KW  - Initiating ideation
KW  - Essential brainstorming
ER  -