00379nam a2200145Ia 4500008004100000020001800041041000800059082001700067100001800084245006500102250000600167260002600173300001300199650002100212210716s2012    xx            000 0 und d  a9788132107156  aeng  a658.827 HALA  aHalve, Anand.  aDarwins brands: adapting for success.bAdapting for success.  a1  aNew DelhibSAGEc2012  axvii,168  aBrand Management