00666nam a2200205Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000230012424500710014725000120021826000440023030000260027465000470030065000430034765000520039070000180044220220215142729.0210716s2013    xx            000 0 und d  a9788132113577  cAIMIT LIBRARY  aeng  a658.802 21bDESS  aDeshpande, Sameer.  aSocial marketing in India /cBy Sameer Deshpande and Nancy R. Lee.  a1st ed.  aNew Delhi :bSage Publications ,c2013.  aXiii, 424p. ;c24 cm.  aAnalyzing the social marketing environment  aDeveloping social marketing strategies  aDeveloping a plan for monitoring and evaluation  aLee, Nancy R.