Deshpande, Sameer. <br/><br/>
Social marketing in India / 
By Sameer Deshpande and Nancy R. Lee. 
 - 1st ed. 
 - New Delhi :  Sage Publications ,  2013. 
 - Xiii, 424p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788132113577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Analyzing the social marketing environment<br/>Developing social marketing strategies<br/>Developing a plan for monitoring and evaluation
<br/><br/><label>Dewey Class. No.: </label>658.802   / DESS