TY  - BOOK
AU  - Ramaswamy, V S.
AU  - Namakumari, S.
TI  - Marketing management: indian context global perspective 
SN  - 9789352807383
U1  - 658.8  6
PY  - 2018///
CY  - New Delhi
PB  - Sage Publications
KW  - Introducing new products and innovations
KW  - Contemporary Indian marketing environment
ER  -