Aaker, David. <br/><br/>
Aaker on branding :  20 principles that drive success / 
By David Aaker. 
 - 1st ed. 
 - New Delhi :  Sage Publications ,  2015. 
 - xiv, 235p. ;  21.5 cm. 
<br/><br/><label>ISBN: </label>9789351503903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827   / AAKD