TY  - BOOK
AU  - Kotler, Philip; Armstrong, Gary; Agnihotri, Prafulla Y.
TI  - Principles of marketing
SN  - 9789352865611
U1  - 658.8 KOTP 
PY  - 2018///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
ER  -