TY  - BOOK
AU  - Lee, Nancy R;Kotler, Philip.
TI  - Social marketing: influencing behaviors for good: Influencing behaviors for good
SN  - 9788132110200
U1  - 658.802 LEEN 
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing
ER  -